empowered leaders * empowered teams

Measures of Success - a podcast, with host, Jennifer Todd.

Conversations with leaders redefining success as their organizations grow.

You might be a good fit to sponsor our show IF YOU'RE a

B2B brand that serves the small business and lower Mid-Market.

Sponsors of Measures of Success are B2B organizations that serve small businesses (under $10M in revenue and fewer than 50 employees) and the lower mid-market ($10M–$50M in revenue, up to 200 employees).

We partner with a small number of aligned sponsors whose work genuinely supports founders and B2B leaders as they navigate growth, complexity, and leadership responsibility.

Sponsorship on this podcast is intentionally focused on meaningful alignment, trust, and contribution, rather than volume or impressions. We prioritize partners who respect the intelligence and values of our audience and share our commitment to clarity, integrity, and long-term value creation.

Our aim is to create a true triple win — for our listeners, our sponsors, and the conversations we host.

If you’re interested in sponsoring Measures of Success, this application helps us determine whether a partnership is a strong fit for your organization, our podcast, and, most importantly, our audience.

is this you?

WHO is a perfect sponsor for our podcast?

Sponsorship may be a good fit if your brand:

Serve founders, CEOs, or leadership teams in B2B or professional services organizations

Offers a product or service that supports clarity, alignment, leadership, financial health, or sustainable growth

Values long-term relationships over short-term promotion

Is comfortable with a thoughtful, non-hype tone

Cares deeply about audience trust

This is likely not a fit if your brand:

Is primarily consumer-focused or influencer-driven

Relies on aggressive sales tactics, urgency-based marketing, or exaggerated claims

Is only interested in guaranteed leads or conversion promises

Wants promotional interviews

YOUR OFFERS SHOULD SUPPORT LEADERS

Our sponsors understand the real pressures leaders carry. They recognize that founders and executives are balancing growth, people, cash, and responsibility — and they design their offerings with that complexity in mind.

YOU COMMIT TO CLEAR, HONEST MARKETING

We partner with organizations that communicate clearly and transparently, both in their marketing and in their work. They respect their customers’ intelligence, avoid exaggerated claims, and believe that informed decision-making leads to better outcomes for everyone involved.

YOU'RE INTERESTED IN ALIGNED REACH

Our sponsors care more about being aligned with the right audience than reaching the largest one. They value relevance, fit, and shared values, and see sponsorship as a way to deepen connection with leaders they genuinely serve — not as a volume-driven advertising channel.

COMPLEMENTARY PARTNERSHIP WITH HOST

Sponsors of Measures of Success partner with the host, Jennifer Todd, a Connected Strategy Advisor, to serve leaders well. The strongest sponsor relationships are those where offerings naturally sit alongside strategic and leadership work, or address separate challenges faced by the same audience, creating additional support without overlap or confusion.

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I created the Measures of Success Podcast to serve SME and lower mid-market leaders who care deeply about what they’re building and want thoughtful insight, not hype, as they define success and lead with intention.

Jennifer todd, cpa, mba, connected strategy advisor

jennifer todd, CPA

Meet the host.

Jennifer Todd is a CPA and Connected Strategy Advisor who helps founders and leadership teams clarify what success actually means — and align their organizations around it.

A founder for 21 years, Jennifer brings nearly three decades of experience working inside growing organizations and a deep respect for the realities of leadership as complexity increases.

Measures of Success creates space for honest conversations about how definitions of success evolve, where growth creates friction, and what it takes to build organizations that truly support the people leading them.

Founder-Lived Perspective
With 21 years as a founder, Jennifer understands leadership from the inside — including the isolation, tradeoffs, and responsibility that come with growth.

Clarity Over Complexity
She helps leaders cut through noise and jargon to define success in plain language that people across the organization can actually act on.

Connected Strategy Thinking
Jennifer specializes in bridging the gaps between vision, numbers, people, and execution so strategy becomes coherent, not theoretical.

Respect for Real-World Constraints
Her approach honors the lived realities of mid-market organizations — limited time, competing priorities, and the human dynamics that shape results.

we bet you're wondering these things

Frequently Asked Questions

I think our brand is a good fit, but I'm not sure.

If you think your brand is a good fit, it probably is! Please apply. We'll review your application and if we think you're a good fit, we'll reach out to schedule a meeting to get acquainted further. Your application is not a commitment for either of us, it's just your signal to us that you've got something of value to promote to our audience of small business founders and lower mid-market business leaders.

What do your listeners care about?

Leading is often a lonely job. Other business leaders are very interested in hearing about the successes and struggles that other leaders go through on their entrepreneurial journey.

Listeners tune in to explore questions like:

How has your definition of success changed as your organization has grown?

Where did growth create friction you didn’t anticipate?

What decisions had the most impact on your success and where you are today?

How do you align people, priorities, and performance as complexity increases?

What would you do differently with the benefit of hindsight?

Who listens to Measures of Success Podcast?

Measures of Success is created to empower small business founders with insights they rarely have access to — the kinds of lessons, tradeoffs, and second-order decisions that are usually only shared behind closed doors.

It also serves B2B leaders in the lower mid-market who are navigating the complexity of growth: aligning people, priorities, and performance as the organization scales.

Across both audiences, the podcast is for leaders who want to move beyond surface-level advice and engage in honest conversations about how success is defined, how it evolves, and what it truly takes to build organizations that work in real life.

Where can I find episodes of the Measures of Success Podcast?

This is a brand new podcast (we began production on December 9, 2025). We will be publishing our podcast on all the major podcast channels, on LinkedIn, YouTube, and our Jennifer Todd's companies' websites. Listen now.